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Gus Bouari AI revenue growth

Hey, I'm Gus.

I'm a 10-year experienced fractional CRO that can help you grow your business. 

Gus Bouari

Need Help Growing Your Business?

The reality is that even if your products or services are superior, you could still lose serious business to a competitor who has better Go-To-Market Strategies and sales processes.

It's frustrating, but it's the truth.

I can assist you in implementing tried-and-true revenue alignment strategies combined with modern-day tools to bolster your growth, all while ensuring cost efficiency (via AI solutions).

You're not in Kansas anymore!

Today a whopping 94% of buyers are informed about your products and services before buying from you.

Even if they do, that's only the beginning.

You need to invest and optimize your entire customer lifecycle. 

Your customer's first touchpoint to their last touchpoint. In other words, from your buyer's awareness of you until they are advocates of your business.  

Obviously, right? But are you doing it correctly? 

I am the sales and marketing lead for the US-based wellness company SOZA®, a national franchise with purpose-driven healthcare providers.

I Don't Just Care About You

I Care About Your Clients, Too!

I co-founded SOZA in 2012 because of my passion for health and wellness which helped grow SOZA nationwide.

SOZA's provider network has transformed thousands of people's lives, not solely due to excellent services but also because of outstanding sales and marketing. 

Our team can do the same for you! 

SOZA Weight Loss Providers

My efforts get my clients on TV

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Depending on your needs today, services could include

Media Buying

I can help pinpoint and secure prime advertising spots for your brand. I have the expertise to negotiate on your behalf and get the best deals. I constantly assist SOZA Weight Loss's partners with this weekly. 

Enterprise Sales

 My approach focuses on understanding the intricate demands of large organizations and providing them with solutions that drive growth, efficiency, and long-term partnerships. I worked for many years for a global corporate food giant and secured millions of dollars worth of contracts. 

Account Management

I'm of the camp that customer excellence trumps all departments. I can help you foster lasting relationships with your clients. It is vital to consistently meet their needs through dedicated oversight, regular check-ins, and a deep understanding of each client's goals.

Here's How We Work Together

We start with a chat.

We'll discuss your business, challenges, and goals. We proceed if there's synergy, and I'm confident in meeting your needs. To build trust, I offer a try-before-you-buy.

Either I do it for or with you.

I'll work alongside your teams, aligning sales and marketing, implementing effective CRM systems, and even stepping in directly, like making crucial sales calls and copywriting. 

Continuous Refinement

We'll continuously tweak our approach, ensuring your business stays agile in a constantly changing market landscape.

In addition to my experience, I'm a Professional Certified Marketer® and certified in AI copywriting with Jasper.

One of many professional certifications that will help keep your business up-to-date.

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Gus Bouari Jasper Certified
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Download My Free Step-By-Step Guide for Creating an Effective High-Performing Sales Machine.

  • Growth Revenue Methodology 

  • Marketing Plan

  • Sales Plan

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  • What is a fractional CRO?
    A CRO, or Chief Revenue Officer, is an executive responsible for all revenue generation processes in a company, overseeing or working with sales, marketing, and customer service teams. Simply put, we look at your revenue point of sales holistically. A CRO is not a sales person only or a marketer only. We don't work in "silos." A fractional CRO, is like a part-time executive hired by companies. Instead of working full-time at one company, we split our time and expertise across multiple companies, providing high-level revenue and sales strategies without the cost of a full-time commitment. It's an economical way for businesses, especially smaller ones, to get expert insights and leadership in revenue growth.
  • What do you mean by "build," "optimize," and "strategize"?
    These terms represent the steps in the approach: "Build" means building out your inbound marketing and sales revenue engine. "Optimize" involves refining existing processes and aligning sales and marketing for maximum efficiency. "Strategize" is about planning for future growth and success. In essence, what we're trying to do, is maximize the whole buyer process from awareness to advovacy.
  • What is the significance of being a "Professional Certified Marketer®" and having a certification in AI copywriting with Jasper?
    These certifications do not automatically make me an "expert." These certifications showcase my commitment to staying updated with the latest marketing trends and leveraging advanced tools, like AI, to benefit your business. I currently use Jasper.ai, Midjourney for visual images, and GPT4 for brainstorming. AI is here to stay.
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