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  • What is a CRO? Growth Marketer?
    A CRO, or Chief Revenue Officer, is an executive responsible for all revenue generation processes in a company, overseeing or working with sales, marketing, and customer service teams. Simply put, we look at your revenue point of sales holistically. A CRO is not a sales person only or a marketer only. We don't work in "silos" although we do have specialties with a main focus on marketing. As a CRO, we care about your company's bottom line and if your marketing is enabling sales. A proper CRO is one who has had experience working in different departments.
  • What is a fractional CRO?
    A fractional CRO is like a part-time executive hired by companies. Instead of working full-time at one company, we split our time and expertise across multiple companies, providing high-level revenue and sales strategies without the cost of a full-time commitment. It's economical for businesses, especially smaller ones, to get expert insights and leadership in revenue growth. Note: I am not a consultant; I am part of your team, have admin access to your key systems and data, and will do actual work.
  • What is the significance of being a Professional Certified Marketer®?
    This certification doesn't automatically make me an "expert." It showcases my commitment to staying updated with the latest marketing trends and leveraging advanced AI tools to benefit your business. Furthermore, as part of professional associations like the AMA, I can brainstorm with peers and colleagues on effective marketing strategies, which in turn helps you.
  • What is an Obesity Marketing Expert?
    An obesity health marketer focuses on creating empathetic, non-stigmatizing communication tailored explicitly for all individuals exploring weight loss options, particularly those dealing with obesity-related health issues. We must prioritize inclusive and unbiased messaging to connect effectively with our audience and continue to assist healthcare professionals' marketing in promoting a practice free of bias.
  • What are some of the questions you'll ask in our first meeting?
    What are your business goals? How many new clients do you want/need/expect by next year? Is the founder bogged down working "in" the business instead of "on" the business? Tell me more about your ideal customers and buyers. What's your current and potential Go-To-Market Strategy? If you're a B2B, how long is your sales cycle? Let's discuss your stats, customer lifetime value, etc. How much are you spending on marketing? Paid media etc.? Which channels are you spending this advertising on? Do you have account executives doing outbound sales? What's your churn rate? How can it be improved? What did you think of the Game of Thrones ending? (Yes, I can be funny too 😜) How do you get customers today? Do you work with a digital agency? Can you walk me through the sales and buyer process? What's your TAM? Total-addressable market? Who does the product demos? Which specific function or department do you need the most help in today? i.e., What is tripping you up currently?
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